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Foreign franchise outlets can be found throughout Berlin, as in any other European capital, and this is most evident in the new East Berlin. Galeries Lafayette, Planet Hollywood, and the usual pack of top-end stores, restaurants, and boutiques have popped up in all the high-traffic shopping areas. Approximately 5,000 new franchise outlets came into existence during 1998, and by the end of 1999, an additional 6,000 franchisees were expected to be in operation. A relatively high concentration of franchising chains in Germany can be found in the fast food sector (dominated by U.S. concepts), followed by home maintenance, clothing, automotive, recreation, education, cleaning, travel and hotels. At the end of 1998, 36 American franchisors (approximately 1,900 franchisees) held 11.8% of the German franchise market. In 1999, growth was expected to be in the 5-10 percent range for both the total franchise industry and the U.S. franchises. Franchise systems are at least as difficult to introduce in Germany as in the neighboring, non-English speaking EU countries. U.S. franchisors must be prepared to adapt to required market norms and standards, invest in market research, test market receptivity through pilot projects and adjust their concepts to German business practices and consumer tastes.
Donna Karan
www.dkny.com
Friedrichstr. 71, 10117 Berlin - Mitte | Tel: 20 94 60 10, Fax: no fax | U6 Stadtmitte |
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Designer of modern and top-end men's, women's, and children's clothing and accessories as well as a line of home accessories and decorations. Parent company: Donna Karan New York, USA.
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Eddie Bauer GmbH
www.eddiebauer.com
Kurfuerstendamm 224, 10117 Berlin - Wilmersdorf | Tel: 88 671 00, Fax: no fax | U15 Kurfürstendamm |
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Manufacturer and designer offering distinctive clothing, accessories and home furnishings for men, women, and children. Product line includes seasonal collections of fine quality sportswear, footwear, travel gear, accessories, and casual dress. Parent company: Eddie Bauer Corp. USA.
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Gant GmbH
www.gant.com
Friedrichstr. 71, 10117 Berlin - Mitte | Tel: 20 94 60 47, Fax: no fax | S+U Friedrichstr |
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Clothing designer of modern fashions and sportswear for men, women, and children with numerous international outlets. Parent company: Gant Co. USA
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Gap Inc.
www.gap.com
Tauentzienstr. 13, 10789 Berlin - Tiergarten | Tel: 219 00 90, Fax: no fax | S+U Zoologischer Garten |
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Manufacturer of casual clothing and accessories, personal-care products, and other assorted items for adults, children and infants.
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Ham Restaurant GmbH
Clayallee 121, 14195 Berlin | Tel: 813 40 35, Fax: 832 63 80 | U1 Oskar-Helene-Heim |
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Restaurant specializing in American cuisine.
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Hard Rock Cafe Berlin GmbH
www.hardrock.com
Meinekestr. 21, 10719 Berlin - Wilmersdorf | Tel: 88 46 20, Fax: 884 62 89 | U9+U15 Kurfürstendamm |
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International restaurant chain with down home southern American cuisine surrounded by an exclusive collection of music memorabilia in the illustrious decor. Parent company: Hard rock Cafe Inc. Orlando, FL USA.
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Niketown
www.nike.com
Tauentzienstr. 7 b/c, 10789 Berlin - Tiergarten | Tel: 302 50 70, Fax: no fax | S+U Zoologischer Garten |
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International producer and retailer of athletic footwear, sportswear, and related outdoor and sports accessories for men, women, and children. Fun mixes with excellence at NikeTown Berlin, where the Kids' Pavilion shows famous athletes as children in trading-card style and the Athletes' Hall hosts the inspirational tales of some of the top stars in the world. Modeled after German auto showrooms, NikeTown Berlin drives home many top stories, including their devotion to women's sports, running and the great outdoors. Parent company: Nike Corp. USA.
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Planet Hollywood GmbH
www.planethollywood.com
Friedrichstr. 68, 10117 Berlin - Mitte | Tel: 20 94 58 00, Fax: 20 94 58 02 | U6 Französische Str. |
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International restaurant chain specializing in American style cuisine and service. Parent company: Planet Hollywood Co. USA.
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The Timberland Store
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Manufacturer of outdoor clothing apparel including footware, outerware, watches, gloves, daypacks/travel gear, eyewear, and leather care products. Parent company: Timberland Corp. VT USA.
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Warner Bros. Studio Store GmbH
www.wbstore.com
Tauentzienstr 9-11, 10789 Berlin - Charlottenburg | Tel: 25 45 41, Fax: no fax | S+U Zoologischer Garten |
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Outlet store with merchandise and collectable paraphanelia from Warner Brothers films and cartoons. Parent Company: Warner Brothers Corp. Los Angeles, CA USA.
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