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Electronic Components, Computers, and Software

The software market is booming in Germany and the short-term outlook remains very positive, with anticipated growth rates in the eight percent range over the next few years. Innovative products will encourage the home and business user to upgrade or substitute existing software. The Internet is expected to penetrate the software environment further and act as a catalyst for sales of Internet-related software products.

The top ten software suppliers hold roughly 30 percent of the total market, mainly with sales of standard software packages; more than 60 percent of sales are achieved by medium-sized and small software vendors. Most of this industry´s new products are developed in the United States, and analysts estimate that 80 percent of software products sold in Germany are imported, mainly from the U.S. There are no trade barriers to the marketing and sale of U.S.-origin software, and although competition from East Asia and Europe continues to increase, U.S. computer products are still viewed as innovative products of superior quality and leading edge technology. Germany is, and will remain for the foreseeable future, a major opportunity for sales for American computer products, particularly industry-specific and niche software. The United States is expected to retain its 1999 import share of approximately 26 percent at least until 2000.

Turnover in the electronics sector was projected to increase by 13 percent in 1999. Electro-mechanical components increased by six percent, passive components by 2.5 percent and printed circuit boards by 2.8 percent. Future market expansion in Germany will be spurred by the data processing industry (+14 percent), automotive electronics (+11.9 percent), industrial electronics (+6.3 percent), and telecommunications (+5.8 percent). Leading U.S. electronics components manufacturers are represented in Germany. The United States account for almost 20 percent of all imports. Currently, the best market prospects are for intelligent (smart) power and miniaturized chips.


Atotech Dutschland GmbH
www.atotech.de
Erasmusstr. 20-24, 10553 Berlin - Tiergarten | Tel: 34 98 58 99, Fax: 34 98 57 11 | U2 Ernst-Reuter-Platz |
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Suppliers of processes, services and equipment for electroplating, General Metal Finishing (GMF) and Printed Circuit Board (PCB). Parent company: Atotech USA Inc. Somerset NJ USA.

Compaq Computer Deutschland GmbH
www.compaq.com
Alt-Moabit 91, 10559 Berlin - Tiergarten | Tel: 39 08 30, Fax: 391 97 38 | S-Bahn Lehrterer Bahnhof |
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Computer company providing a full range of computer products, peripherals, networks, and other industry related components. Parent company: Compaq Corporation USA.

Dynix Deutschland GmbH
www.dynix.de
Waldstr. 48, 10551 Berlin - Tiergarten | Tel: 39 73 05 30, Fax: 39 68 55 | S-Bahn Tiergarten |
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Independent software firm specializing in library databases and library software. Parent company: Ameritech Library Services Boston, MA USA.

Kodak Fotochemische Werke GmbH
www.kodak.com
Friedrichshagenerstr. 9, 12555 Berlin- Koepenik | Tel: 657 82 16, Fax: 657 82 28 | S-Bahn Spindlersfeld |
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Finishing and distribution of sensitized chemicals and other related goods. Parent company: Eastman Kodak Company Rochester, NY USA.

Hewlett Packard GmbH
www.hp.com
Luetzowplatz 15, 10785 Berlin - Tiergarten | Tel: 25 45 22 00, Fax: 25 45 22 22 | U2 Mendelssohn-Bartholdy-Park |
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Manufacturer of computers, parts, accessories and peripherals including printers, monitors, cd writers, and software and hardware systems. Parent company: Hewlett Packard Corp. Mountain View, CA USA.

IBM Deutschland GmbH
www.ibm.com
Ernst-Reuter-Platz 2, 10587 Berlin - Charlottenburg | Tel: 311 50, Fax: 31 15 14 47 | U2 Ernst-Reuter-Platz |
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International manufacturer of computers and peripherals including database and network hardware systems and software. Parent company: IBM Corp. Armonk, NY USA.

Motorola GmbH
www.motorola.com
Zitadellenweg 34, 13514 Berlin - Spandau | Tel: 33 88 14 19, Fax: 33 88 16 61 | U7 Zitadelle |
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Telecommunications global leader in providing integrated communications solutions and embedded electronic solutions. These include software-enhanced wireless telephone, two-way radio, messaging and satellite communications products and systems, as well as networking and Internet-access products for consumers, network operators, and commercial, government and industrial customers. They provide embedded semiconductor solutions for customers in networking, transportation, wireless communications, imaging and entertainment markets, and embedded electronic systems for automotive, communications, imaging, manufacturing systems, computer and industrial markets. In addition, they manufacture digital and analog systems and set-top terminals for broadband cable television operators. Parent company: Motorola Corp. USA.

MTS Systems GmbH
www.mts.com
Hohentweilsteig 3, 14163 Berlin - Zehlendorf | Tel: 81 00 20, Fax: 81 00 21 00 | S-Bahn Zehlendorf |
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Supplier of mechanical testing and simulation equipment to do anything from testing delicate electronics to reproducing the force of an earthquake. MTS equipment helps ensure the quality and safety of countless products and structures used everyday by people throughout the world. Their products include measurement and control instrumentation, application software, structural design, systems engineering, and project management for the world´s industrial companies and government and university laboratories. Parent company: MTS Systems Corp. Minneapolis, MN USA.

Oracle Deutschland GmbH
www.oracle.com
Wittestr. 30n, 13509 BerlinTegel | Tel: 435 79 50, Fax: 435 79 51 19 | U6 Borsigwerke |
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A leading supplier of software, tools, database, and application products for information management. Oracle Corp implements complete global e-business solutions for all company infrastructures. Parent company: Oracle Corp. Redwood City, CA USA.

Sony Deutschland GmbH
www.sony.com
Kemper Platz 1, 10785 Berlin - Tiergarten | Tel: 257 55 00, Fax: 257 67 00 | S + U Potsdamer Platz |
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Manufacture, distribution, and sales of audio, video, consumer and industrial electronic appliances and accessories including computers, hardware, and other related items. Parent company: Sony Corp. Japan.


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